I had the pleasure of teaming up with Hulu + Noodle on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.
Production, Design, Animation Noodle
Sound Design & Music Ambrose Yu
Direction, Design, and Animation