I had the pleasure of teaming up with Hulu + Noodle on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.

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Credits 

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Client Hulu

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Production, Design, Animation Noodle

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Sound Design & Music Ambrose Yu

 

Role

 

Direction, Design, and Animation

 

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